Here at the Kettle12 blog as part of a mini-series, I'm going to take a look at a bunch of different hashtags offered by brands as (what we recognize as) a social media marketing tactic. Targeted and suggested hashtags on Twitter fascinate me for a couple of reasons:
1) When shaped and marketed correctly, they create an interesting discussion to follow, not only from a marketing standpoint but from an interested Twitter user standpoint.
and...
2) When shaped and marketed incorrectly, they're still fun to track and analyze, but they're also entertaining to follow and at times down right hilarious. Anyone remember the Starbucks Twitter disaster?
Today I decided to look at "#TailgateEverything", a hashtag offered by Southern fast food chain Bojangles'. Bo's is a chain non-existent in New York, but I think that a good number of northerners have traveled through the south and seen the likes of this KFC-like entity.
When searching through the discussion created by Bo's, whose Twitter feed broadcasts to around 7.5 thousand tweeps, I was impressed right off the bat. The tweets didn't have a discussion volume that was "chat room" level, but fans of the chain were certainly spreading the love. User @kedavis10_ humorously tweeted at Bojangles' asking if she can "tailgate the govt shutdown...#tailgateeverything" , while others mentioned their excitement for bringing Bo's fine foods to the parking lot of a local sporting event.
What really makes this suggested hashtag great is Bojangles' involvement in the chatter. The fast food chain keeps up with the #TailgateEverything tweets, tweeting things like:
Sincerely,
Tyler Blance and the Kettle12 Team
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